I’m a seasoned creative professional with 20+ years in fashion & ecommerce, consumer packaged goods and cannabis. I’ve held leadership roles in corporate, finance and nonprofit sectors.
I bring an insider’s experience to the project of brand creation and stewardship: from blue sky ideation to name, trademark, logo, brand narrative, product design and development, campaign creation, video and photoshoot direction, growth strategy, marketing direction and more.
Selected Work
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![Swimwear shoot 2019]()
Fashion
Hands-on creative direction and brand development in boutique streetwear, swim and intimates.
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![Hail Mary cannabis wellness brand]()
Product & Packaging Design
Brand identity, product development and packaging design for wellness, beauty, cannabis and cannabis-adjacent consumer packaged goods (CPG).
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![rePlant lockup]()
Finance & Nonprofit
Mission-driven work in sustainability and alternative assets in both the finance and nonprofit sectors.
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![Logo gang]()
Graphic Design
Visual communication is where it all begins. I’ve developed logos, displays, event assets, websites, investor materials and more.
In Focus
Love Below Water
Love Below Water is my sustainable lifestyle brand made using nearshore production and ethical labor practices.
Sustainability & Climate Advocacy
I’ve spent the better part of a decade working to change our global methods of production and consumption so all humans can thrive.
Cannabis
Since cannabis became a legal consumer product I’ve worked with some of the biggest names in the industry on branding, identity and strategy.
Let’s Work Together.
From the earliest stages of a new idea to a legacy brand ready for a refresh, I’m a results-driven leader who places results over ego every time.
About
I’m an accomplished, multidisciplinary marketing and brand leader with 20+ years of experience scaling global brands in apparel, sustainability, cannabis, and CPG. I have expertise in brand storytelling, disruptive strategy, and multi-channel growth. I have proven success in investor relations, fundraising, and M&A, positioning brands for market expansion and profitability. I am passionate about sustainability, ethical sourcing, and data-driven consumer engagement. I'm a dynamic team leader with the ability to execute complex initiatives independently.
Services
Creative Direction
Brand Identity
Corporate Marketing
Photo & Video Campaign Direction
Packaging Program Design
Brand Storytelling
Go-To-Market & Growth Strategy
Pitch Decks & Investor Materials
Locations
New York
Miami
Los Angeles