Fashion & Ecommerce
Hands-on creative direction, brand development and brand management in retail apparel including boutique streetwear, swim, intimates, and license programs.
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![Love Below Water marketing still]()
Lifestyle campaign for sustainable swim brand Love Below Water.
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![An image of the Cultural Center.]()
Look book stills from boutique streetwear brand SAME.
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![Streetwear brand]()
Look book stills from boutique streetwear brand SAME.
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![A woman stands on a cliff overlooking the ocean on a sunny day, with the words 'fashion for our future' and 'meet your new krush' overlaid, along with the floral Krush logo.]()
Marketing materials for cannabis-adjacent hemp lifestyle brand Floral Krush.
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![A smiling woman with long blonde hair sitting on the beach in a leopard print bikini, with ocean and blue sky in the background, and text reading 'Calana del Sol' and 'Calling all sun seekers'.]()
Web hero lockup for mass-market swim brand Cabana del Sol.
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![A large conch shell with a pink interior rests on sand next to a piece of driftwood. The shell has a tag that reads 'Cabaña del sol' and a smaller round tag that says 'Surf Sand Sol' with website and social media icons.]()
I had the logo laser-etched into a wooden hang tag to drive home our beachy, island identity.
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![A woman in black lingerie, including a bra and lace-trimmed panties, standing near a window with natural light.]()
Brand refresh for middle-market intimates brand René Rofé Lingerie.
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![Colorful clothing with pineapple-shaped tags labeled "Sweet Pineapple" and mentioning UVF 50+ protection.]()
Collateral for girls swim brand Sweet Pineapple.
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![Display of multiple boxed lingerie and bodysuits labeled "Pink Lipstick" with images of models wearing various revealing outfits, set on a store wall.]()
My novelty packaged lingerie brand Pink Lipstick continues to be a category mainstay.
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![A woman in a striped bikini sitting on a blue bicycle on the beach, wearing a wide-brimmed straw hat, with text that reads 'Cabo, del Sol, Surf Sand Sol.']()
Marketing for mass market swim brand Cabana del Sol.
